Curtis Buckingham founded Reign Gear in 2010 on a simple premise: luxury streetwear should perform as hard in real life as it looks in the photo. Based in Las Vegas, he leads the brand as Founder, CEO, and Head Designer, shaping every piece from first sketch to final stitch.
His process stays hands-on at every stage: from the first sketch and fabric selection, through fit notes and seam finishing, to a final quality check on every jacket before it ships. For Curtis, that isn’t a marketing line. It’s the actual production standard he holds each piece to, personally, on every run.

“We don’t chase trends. We build pieces that last.”

Curtis Buckingham
Founder, CEO & Head Designer